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LINE-X CORPORATE OFFICE:
301 James Record Rd,Ste 250
Huntsville, AL 35824
Ph: 877-330-1331

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Truckgear 110414

LINE-X Expands Custom Truck Division

2014 SEMA DEBUT: LINE-X® EXPANDS CUSTOM TRUCK DIVISION SHOWCASING ALL-NEW TRUCK GEAR BY LINE-X VEHICLES, PRODUCTS AND ACCESSORIES

— LINE-X Launches Off-Road Series Fully Customizable Accessory Line —

LAS VEGAS, (Nov. 4, 2014) — LINE-X , North America’s largest retail automotive aftermarket franchise and leading provider of high performance spray-on bedliners, is announcing its all-new custom truck division, Truck Gear by LINE-X, will be further expanding with the addition of an exclusive Off-Road Series at the 2014 Specialty Equipment Market Association Show in Las Vegas, November 4-7, 2014 in LINE-X Booth #34121. Truck Gear by LINE-X is a new accessory line for trucks that is being offered from LINE-X and sold exclusively through LINE-X Franchises. As the leader in providing the highest quality in spray-on bedliners for trucks, LINE-X has expanded their Truck Gear by LINE-X brand to now include an Off-Road Series accessory line. Truck Gear by LINE-X Off-Road Series products are inspired by the durability, ruggedness and unique appeal of LINE-X. The newest additions to the Truck Gear by LINE-X Off-Road Series include the RidgeBack Side Step, RidgeBack Front Bumper and RidgeBack Rear Bumper. Enabling franchise locations to become one-stop-shop truck customization centers, the newest additions to the Truck Gear by LINE-X brand further showcase the enhanced capabilities of LINE-X and their product offerings.

“As the largest North American aftermarket franchise with more than 480 franchisees, LINE-X continues to push the limits of the aftermarket industry with unique options that appeal to the ultimate truck enthusiast. With the launch of the new Off-Road Series from Truck Gear by LINE-X, we are excited to offer our franchisees with all-new products that cater to a customer who is looking to customize their truck at a competitive price point,” said Kevin Heronimus, CEO of LINE-X Protective Coatings. “With over two decades of trusted industry experience and knowledge, LINE-X is the top choice for spray-on bedliners. We are now going to become one of the most trusted choices for providing customers with a turnkey experience with well-designed aftermarket accessories. Nobody knows trucks better than LINE-X.”

Truck Gear by LINE-X enables franchise locations to become one-stop-shop truck upfit and customization centers with a full line of customized accessories. Beginning in 2013, Truck Gear by LINE-X began its product line featuring several accessory options including 3.5” round step bars, bull bars, grill guards, 5” oval step bars, tri-fold tonneau covers, roll-up tonneau covers and hard rolling tonneau covers. For 2014, Truck Gear by LINE-X grew further to include fender flares, floor liners, and leather seat covers and is now expanding even further with an exclusive Off-Road Series. With Truck Gear by LINE-X franchisees will have direct access to the new line of truck accessories tailored specifically for LINE-X customers that will only be available at LINE-X franchise locations.

Below is a list and description of the all-new Truck Gear by LINE-X Off-Road Series accessories:

Off-Road Series RidgeBack Side Steps
The latest must-have from LINE-X, an Off-Road Series side step built to protect rocker panels during off-road scrapes. Truck Gear by LINE-X RidgeBack Side Steps are constructed of high quality stainless steel with .120” wall steel tube construction. Each side step is laser cut to ensure a precise fit and is backed by a Nationwide Lifetime End-to-End 
Warranty.

Off-Road Series RidgeBack Front Bumper
Truck Gear by LINE-X RidgeBack Front Bumpers are designed to have a sleek, subtle look, while maintaining factory lines and yet still demanding attention. These bumpers are laser cut to fit trucks precisely without requiring any cutting or welding. Constructed from high-quality stainless steel hardware, these Off-Road Series bumpers come with fully boxed frame horns and are backed by our Nationwide Lifetime End-to-End Warranty.

Off-Road Series RidgeBack Rear Bumper
Constructed of high quality stainless steel, Truck Gear by LINE-X RidgeBack Rear Bumpers boasts an extremely strong and durable construction of .120” wall steel tubing. Laser cut for a precise fit, these Off-Road Series bumpers are the perfect balance of form and function.

Although widely known for its spray-on truck bedliners, LINE-X now features an assortment of product applications and accessories, from traditional truck bedliners to full exterior vehicle coatings and a full line of aftermarket accessories. For more information about LINE-X products, applications and dealer locations, visit LINE-X at www.LINEX.com. For more information about Truck Gear by LINE-X, visit www.TruckGear.com.


SEMA PRESS CONFERENCE:  
10:00 a.m. on Wednesday, Nov. 5, 2014 South Hall, Upper Level, #34121 


Contact: Cristin Liveoak, PR Manager
LINE-X Protective Coatings
(256) 713-4265
cliveoak@linexmail.com




About LINE-X LLC

LINE-X LLC (www.LINE-X.com) is a leading developer and provider of high performance protective coatings offering scientifically formulated polymers that permanently bond to a wide range of surfaces for unmatched durability. LINE-X has also expanded to include a custom truck division with Truck Gear by LINE-X (www.TruckGear.com) offering private labeled accessories from LINE-X and sold exclusively through LINE-X Franchises. LINE-X products are utilized in automotive, commercial, light industrial, heavy industrial, agricultural, military, marine and custom applications. Headquartered in Huntsville, Ala., with more than 500 locations in 48 countries, it is the goal of LINE-X to consistently produce the highest quality and most reliable materials available. Follow LINE-X on Twitter @LineXprotects, become a fan on Facebook of LINE-X Protective Coatings and check out what LINE-X is doing on YouTube at: www.youtube.com/LINEXProtects.