LINE-X® CORPORATION AND DUPONT PERFORMANCE COATINGS EXPAND AVAILABILITY OF XTRA¨ --
LONG-LASTING SPRAY-ON COLOR BEDLINER COATING FORTIFIED WITH DUPONT™ KEVLAR®
SANTA ANA, Calif. and WILMINGTON, Del., July 30, 2007 – LINE-X¨ Spray-On Bedliners in cooperation with DuPont Performance Coatings is announcing the increased availability of its latest innovation in serious protection: LINE-X XTRA¨, the only color composite coating fortified with DuPont™ Kevlar¨.
Available at select locations throughout company’s network of more than 500 professional application centers in the United States and Canada, LINE-X continues to lead the marketplace with innovative products that customers demand by introducing a color coating specifically engineered for maximum fade resistance and superior gloss retention.
Initially introduced as color option for bedliners, LINE-X XTRA is now making the cross over from the truck bedliner industry into light industrial, fleet and commercial applications with the same enthusiastic consumer feedback. “Applying the most durable bedliner material, combined with DuPont™ Kevlar® embedded composite urethane coating, that is now available in most OEM colors have made this industry first a very unique win for our clients," said John Q. Wesley, CEO of LINE-X Franchise Development Corporation.
LINE-X has been long respected as an industry leader when it comes to delivering unmatched durability for millions of truck owners. The company’s newest product, LINE-X XTRA can be applied in any color, from your vehicle’s factory-original paint code to contrasting shades for a personalized look.
In addition, LINE-X XTRA enhances the already high level of long-lasting protection provided by the company’s traditional spray-on bedliners, according to DuPont test results.
“Several companies are now offering color bedliners, but LINE-X is the only one to join forces with DuPont and incorporate their legendary Kevlar¨ material,"said Nelma FitzGerald, Vice President of Marketing for LINE-X. “This makes LINE-X XTRA the truly superior choice."
“XTRA is a truly unique product that is the result of LINE-X’s innovation and DuPont’s unparalleled quality. Engineered for maximum adhesion to the base material, the unique cross linking that occurs with our activator allows XTRA to experience a fusion to the warm base that ensures cohesion unlike any other coating in the bedliner industry. Providing an extensive color palette to LINE-X clients make this offering attractive over all other competitors. This LINE-X exclusive product will soon be offered in the international market," said Marcy Fernandez, DuPont National Account Manager.
Like all LINE-X bedliner applications, LINE-X XTRA:
- Permanently bonds to the truck bed or other surface at the molecular level, providing a weathertight seal to protect against extreme heat, cold, moisture, abrasion and rust.
- Has increased tensile strength rating, making it resistant to scratches, gouges and punctures.
- Maintains LINE-X textured surface for that “factory installed" look, while reducing cargo slippage or shifting.
- Is impervious to most chemicals including chlorine, bleach, gasoline or diesel fuel, and most household solvents.
- Instantly molds to the precise contours of the pickup bed for no lost cargo space.
- Enhances the resale value of any vehicle or product.
Every LINE-X bedliner application, which now number more than 2 million, is backed by a Nationwide Lifetime Limited Warranty against cracking, bubbling and flaking. LINE-X was first in the industry to offer such comprehensive customer protection.
Beyond the Bedliner
Like its standard coating, LINE-X expects XTRA to quickly become the preferred choice of protection for a wide variety of applications, especially among brands and products that have specific or ‘signature’ color themes.
“LINE-X is already used to protect and enhance numerous vehicle accessories, from grille guards and light bars to fender flares and extended tailgates," said Wesley. “Now, XTRA’s unlimited color choice means customers will have the best of both worlds – serious protection and that factory or custom appearance."
Such applications include but are not limited to:
- Agricultural equipment: tractors, utility vehicles and ATVs.
- RVs and motor homes.
- Trailers: boats, horses, personal watercraft and work equipment.
- Marine applications: boat hulls, decks, ramps and cargo holds.
- Sound system applications: speaker boxes, studio gear and sound stage equipment.
- Farming: feed containers, storage tanks and silos.
- Construction: non-skid flooring, decks, foundations, retaining walls and roofs.
- Outdoor: Playground and park structures, ponds, dog runs and kennels.
LINE-X is an industry leader in truck bed protection, offering specifically formulated polymers that permanently bond to the truck’s bed and a wide range of other surfaces for unmatched durability. LINE-X products are also used in commercial, industrial, agricultural, military, marine and custom applications. LINE-X has more than 550 retail locations worldwide.
DuPont is a science-based products and services company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 70 countries, DuPont offers a wide range of innovative products and services for markets including agriculture and food; building and construction; communications; and transportation.
For more information and the name of a certified LINE-X XTRA store near you, call 800-831-3232 or visit http://www.linex.com/