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LINE-X PROTECTIVE COATINGS
Spray-On Truck Bedliners Light Industrial Coatings Residential Applications Commercial Industrial Military Applications
ABOUT LINE-X

About LINE-X Protective Coatings 
LINE-X is the nation’s leading provider of spray-on protective coatings. Our products are utilized in commercial, industrial, agricultural, military and custom applications.  LINE-X specializes in spray elastomers polyurethanes and polyureas and has led the industry through many years of actual field testing. Specialized equipment is combined with the right materials and product knowledge to produce sprayable elastomeric coatings.

LINE-X is the recognized leader in this industry. 

Examples of LINE-X leadership include:

  • Only company in the industry with dedicated full-time Research & Development staff and a 15,000 square foot research facility.
  • Recognized market leader in the spray-on truck bedliner industry consistently since 2005 (Source Frost & Sullivan Study 2006 and 2008)
  • First successful high temp/high pressure elastomeric bedliner.
  • First nationwide spray-on truck bedliners and protective coating franchise. Recognized in INC 500 and Entrepreneur Magazines. Also recognized in most major truck publications including Motor Trend, Truckin, Sport Truck, Street Trucks, Petersons 4-Wheel and Offroad and many more.
  • First commercially available pure polyurea.
  • First to develop a bomb blast coating. This coating has been tested by Army Corps of Engineers and the Air Force Research Laboratory. Product recognized by Popular Mechanics, Nationwide TV News Media, and Sixty Minutes II.
  • First to apply a non-skid pure polyurea onboard a U.S. Navy Submarine.
  • First spray-on product to meet MSHA requirements for acceptance of flame-resistance solid products taken into mines.
  • Only spray-on product in its category to be accepted by MSHA as non-strength enhancing mine sealant. 

LINE-X consists of several different products. 
All systems utilize a two-component, spray-in-place, 100% solids (no air pollution), thermoplastic polyurethane and polyurea.

There are two separate materials that are precisely dispensed through a high pressure, plural component internal mixing polyurethane spray machine. They are each heated to 120-140 degrees with the temperature maintained through a heated hose. Using high pressure, the materials are mixed internally at a 1:1 ratio at the tip of the spray gun. As the material is applied it takes less than 5 seconds for it to harden. As soon as LINE-X lands on the surface it's dry!

LINE-X products are a fast-cure, multipurpose series of coatings designed for a wide range of retail, commercial, and industrial uses. They exhibit excellent adhesion to most properly prepared surfaces. With its fast cure time it can be sprayed vertically and even overhead without running or dripping. There are no solvents associated with LINE-X products, which means there are no air pollutants or harmful environmental contaminates.

LINE-X Protective Coatings are resistant to most solvents and acids, making them ideal for industrial and commercial applications where corrosion is prevalent. Using LINE-X greatly extends equipment and vehicle life expectancy. It has a high "shore D" hardness rating, offering excellent impact resistance and superior tensile strengths (up to 6,600 psi) resulting in outstanding abrasion resistance. Because the material is sprayed there is a complete seal, making the coating "water tight".

With more than 500 locations in 46 countries, the goal of LINE-X is to consistently produce the highest quality and most reliable materials available. LINE-X is also focused on developing new protective coatings for a wide range of retail, industrial and other applications needing extreme protection.

HISTORY AND MILESTONES
2012
  • LINE-X ranks #195 in annual Franchise 500® rankings of U.S. franchises by Entrepreneur Magazine
  • No. 1 franchise ranking in 'Miscellaneous Automotive Products and Services' category in Entrepreneur Magazine's 33rd Annual Franchise 500®
  • LINE-X ranks #153 in annual Franchise 500® rankings of top global franchises by Entrepreneur Magazine
  • LINE-X named to the G.I. Jobs "Military Friendly Franchise" list that recognizes companies who support military members
2011
  • LINE-X now has over 500 franchise locations in over 46 countries
  • Discovery Channel's Storm Chasers select LINE-X to guard against extreme weather
  • LINE-X wins Innovation Award from the Center for the Polyurethanes Industry
  • LINE-X ranks #438 in annual Franchise 500® rankings of U.S. franchises by Entrepreneur Magazine
  • LINE-X receives Product Line Strategy Award from Frost and Sullivan
  • LINE-X supports ABC's hit how Extreme Makeover: Home Edition
  • LINE-X products featured on hit show Mythbusters
2010
  • LINE-X is awarded the prestigious Popular Mechanics Editor's Choice Award as ASPART-X is chosen as a "Top Product for 2010"
  • LINE-X ranks in annual Franchise 500® rankings of U.S. franchises by Entrepreneur Magazine
  • LINE-X chosen to be featured in World's Greatest! television series
2009
  • Advanced Protective Coatings merges with LINE-X Franchising, LLC
  • Kevin Heronimus named CEO of LINE-X Protective Coatings
  • LINE-X partners with Truck Covers USA to offer the American X-Box, a top of the line tool box with the protection of LINE-X XTRA
  • American X-Box wins 2009 SEMA Show International Product Award
2008
  • April 2 - LINE-X celebrates 15 years as industry leader
  • Global Dealer Conference held in Anaheim, CA Feb. 15-17 draws record attendance
  • LINE-X ReNew bedliner enhancement system application process rolled out to LINE-X dealer locations nationwide
  • Retains No. 1 franchise ranking in 'Miscellaneous Automotive Products and Services' category in Entrepreneur Magazine's 29th Annual Franchise 500®
    report for fourth consecutive year
  • LINE-X ranks #144 in annual Franchise 500® rankings of U.S. franchises by Entrepreneur Magazine
  • LINE-X partners with DiamondBack® Truck Covers to introduce DiamondBack- X™
  • First spray-on product to meet MSHA requirements for acceptance of flame- resistance solid products taken into mines
  • Only spray-on product in its category to be accepted by MSHA as non-strength enhancing mine sealant
  • LINE-X sponsors No. 7 LINE-X Chevrolet Silverado driven by three-time Rolex Grand Am Champion, Andy Lally in the Chevy Silverado 250 at Daytona
    International Speedway in the NASCAR Craftsman Truck Series
  • LINE-X sponsors Ducks Unlimited Opening Day program
  • Operations expand into Colombia, Israel, Netherlands and Russia
2007
  • John Q. Wesley II named CEO of LINE-X Franchise Development Corporation (LFDC)
  • Global Dealer Conference held in Nashville Feb. 24-26 draws record attendance
  • LINE-X Corporation Partners with National Wild Turkey Federation as exclusive bedliner sponsor
  • LINE-X Xtra color application process rolled out to LINE-X dealer locations nationwide
  • Highlighted in Popular Mechanics February issue in "Blast Resort" feature
  • Retains No. 1 franchise ranking in 'Miscellaneous Automotive Products and Services' category in Entrepreneur Magazine's 28th Annual Franchise 500®
    report
  • Moves up four places to #80 in annual Franchise 500® rankings of U.S. franchises by Entrepreneur Magazine
  • Jumps 34 places to #71 in "America's Top Global Franchises" by Entrepreneur Magazine
  • Operations expand into Papua New Guinea, Egypt and Algeria
2006
  • LINE-X achieves 92% customer satisfaction rating (source: ConStat Attitude, Awareness and Usage Survey, 2006)
  • National coverage by FOX-TV in "From Pickups to the Pentagon" feature
  • LINE-X application process featured on "Chop Cut Rebuild" and "World's Greatest" syndicated TV shows
  • Awarded 'North American Bedliners Brand Leadership of the Year' award by Frost & Sullivan
  • Feature profile in USA Today's Money section
  • Featured on Discovery Channel after ranking No. 1 in blast mitigation tests
  • Highlighted in National Geographic Channel's "Outsmarting Terrorism" program
  • Ranked "Number One" Miscellaneous Automotive Products and Services Franchise by Entrepreneur Magazine
  • Surpasses two million bedliner applications worldwide
  • Ranked #105 as "America's Top Global Franchises" by Entrepreneur Magazine
  • Ranked #28 in the Fast 55 by Franchise Times
  • First North America Dealers Meeting held Feb. 9-12 in Dallas, Texas
  • Earned Franchise 500® rank (#84) by Entrepreneur Magazine
  • Operations expand into Estonia, Hungary, Kuwait, Latvia, Lithuania, Romania, Spain.
2005
  • Line-X year-end results: 375,000 bedliners sold
  • Ranked #7 in the Fast 55 by Franchise Times – fastest growing new U.S. franchises
  • LINE-X applied to new high-tech "small-arms protective insert" armored plate in ballistic vests over 50,000 soldiers in service in Iraq and Afghanistan
  • Scott Jewett Named CEO of LINE-X Franchise Development Corporation (LFDC)
  • Martin Cortes appointed CFO
  • Graham Partners acquired LINE-X from Burtin family
  • Awarded Market Penetration Leadership Award for 2004 by Frost and Sullivan
  • LINE-X franchise locations surpass 500
  • Operations expand into New Caledonia
  • Operations expand into Turkey
  • Operations expand into Singapore
  • Ranked "Number One" Miscellaneous Automotive Products and Services Franchise by Entrepreneur Magazine
  • Ranked #16 as "Fastest-Growing Franchises" by Entrepreneur Magazine
  • Ranked #51 as "America's Top Global Franchises" by Entrepreneur Magazine
  • Earned Franchise 500® rank (#56) by Entrepreneur Magazine
2004
  • Operations expand into United Kingdom
  • Operations expand into Nigeria
  • Office of Naval Research achieved promising results with spray-on armor applied to Marine Corps Humvees
  • LINE-X, in partnership with Bang Racing, competed in Craftsman Truck Series season opener in Daytona, FL
  • Travis Kvapil and the LINE-X 24 Truck win inaugural LINE-X SPRAY- ON BEDLINERS 200 NASCAR Craftsman Truck Series Race at Michigan
    International Speedway, at Auburn Hills, MI
  • Operations expand into Guam
  • Operations expand into Panama
  • Ranked #38 as "Fastest-Growing Franchises" by Entrepreneur Magazine
  • Ranked #108 as "America's Top Global Franchises" by Entrepreneur Magazine
  • Earned Franchise 500® rank (#152) by Entrepreneur Magazine
  • Ranked #7 as "Top New Franchises" by Entrepreneur Magazine
  • Blast Test completed by New Mexico Tech's Energetic Materials Research and Testing Center (EMRTC) outside Soccorro, NM.
  • LINE-X signs agreement with Obsession Racing for 2005 Monster Truck season
  • LINE-X Toyota Tundra featured in new "NASCAR 2005 CHASE FOR THE CUP" game by EA SPORTS
2003
  • LINE-X completes phase one of Bomb Blast Protective coating application at the Pentagon
  • Ranked #61 as "Fastest-Growing Franchises" by Entrepreneur Magazine
  • Ranked #30 as "Top New Franchises" by Entrepreneur Magazine
  • Earned Franchise 500® rank (#391) by Entrepreneur Magazine
  • LINE-X named Spray-On Bedliner of Choice for new Toyota/Yamaha Concept Truck dubbed "The Yamahauler"
  • Operations expand into Denmark
  • Operations expand into Tahiti
  • Operations expand into Mexico
  • Operations expand into Malaysia
2002
  • LINE-X awarded Pentagon contract for blast mitigation
  • Racing legend Mario Andretti becomes LINE-X customer with applications to trucks and trailers
  • Awarded Market Engineering Award for Competitive Strategy for 2001 by Frost and Sullivan
  • Nationwide Lifetime Warranty unveiled
  • Operations expand into Portugal
  • LINE-X sponsors "OBSESSION" Monster Truck
  • Earned Franchise 500® rank (#461) by Entrepreneur Magazine
  • Ranked #44 as "Top New Franchises" by Entrepreneur Magazine
  • Ranked #31 as "Fastest-Growing Franchises" by Entrepreneur Magazine
2001
  • BASF acquisition of Burtin Urethane
  • LINE-X named the "Official Bedliner" of Four Wheeler Magazine and of the Top Truck Challenge Event
  • LINE-X polyurea elastomer coating was the only product approved of 27 tested by U.S. Air Force Research Laboratory for Bomb Blast Protection
  • Named "Official Bedliner" for Circle Track and Stock Car Magazines
  • LINE-X rated in Top 500 Fastest Growing Private Companies by INC Magazine
  • Recipient of the Crystal Award in the Video/Film/Multi-Media Productions category of The Communicator Awards
2000
  • LINE-X applied non-skid protection to topside of U.S. submarine for future MILSPEC approval
  • LINE-X Sponsors 2000 NASCAR Craftsman Truck Series
  • Operations expand into Australia
  • Title sponsor of the Line-X 225 NASCAR Craftsman Truck Series Race in Portland, Oregon
  • Primary sponsor of Tina Gordon in the NASCAR All-Pro Series
  • J.B. Burtin appointed third president of LINE-X, focusing on developing brand image
  • LINE-X rated in Top 500 Fastest Growing Private Companies by INC Magazine
  • LINE-X tested by U.S. Air Force Research Laboratory for Bomb Blast Protection
  • LINE-X rated in Top 500 Fastest Growing Private Companies by INC Magazine
1999
  • Scott Jewett joins LINE-X to launch National Franchise Program
1997
  • Central Alberta Polycoatings is awarded the Line-X Distributorship for Canada
1994
  • Claudio Burtin named second president of LINE-X
  • New license program initiated
1993
  • LINE-X becomes division of Burtin Urethane Corporation on April 2nd
  • Carlos Burtin, founder, becomes first president of LINE-X
  • LINE-X is introduced in Canada
1992
  • United States Department of Agriculture approves two coatings to apply to surfaces coming into contact with meat and poultry food products
1990
  • United States Coast Guard utilizes spray-on application for lifeboats and other buoyant apparatus
1988
  • Industry’s first spray elastomic coating invented
1983
  • Alliances formed with key suppliers: Dow, DuPont, BASF
1982
  • Burtin Urethane Corp. established in Santa Ana, Calif.
 
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