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LINE-X Smashes Into SEMA 2016

2016 10 24 Line X Trucks 469 Edit1

LINE-X Smashes Into SEMA 2016

 LINE-X Smashes Into SEMA 2016 with Famed Builders, New Alkane Dominator Off-Road Fire/Rescue Concept and Terrain-Commanding Custom Builds

– LINE-X Showcases New OEM Alkane and Its Off-Road Concept Vehicle; DieselSellerz, As Seen on Discovery Channel’s Diesel Brothers, to Demo Extreme Impact Protection; Former West Coast Customs and Chip Foose Build Master, Kenny Pfitzer, Unveils Designs From New Custom Shop – 

HUNTSVILLE, Ala., (October 26, 2016) LINE-X – a global leader in powerful protective coatings complemented with first-rate Truck Gear by LINE-X accessories – is storming into the 2016 SEMA Show with a vibrant display of the brand’s #unbreakable #style in booth #31107, November 1-4. 


The Alkane Dominator off-road fire/rescue concept SUV is based on a production prototype vehicle created by the new truck OEM Alkane, which is making its North American debut at SEMA. The beastly machine, positioned as an alternative to Humvee-like SUVs, features a durable exterior finish, LINE-X Body Armour and an industry-leading LINE-X PREMIUM bedliner.


Kenny Pfitzer – the former build master and design brainpower behind world famous custom projects from West Coast Customs and Chip Foose in years past – will be hosting visitors and answering questions at the LINE-X experience, having taken on two highlight builds with his brand new company, Zero to 60 Designs.

The Alkane Dominator off-road fire/rescue concept is armored with LINE-X’s new top-shelf product, ULTRA, and makes a bold statement on behalf of America’s first responders with a stunning, color-matched red shade and an attractively smooth texture. Pfitzer custom fabricated the vehicle’s bumpers and roof rack – in addition to installing custom tires, wheels and lighting.

The Toyota Tundra 4x4 Crewmax truck was almost completely fabricated by Pfitzer and Zero to 60 Designs. Featuring LINE-X Body Armour with ULTRA, the truck is outfitted with a LINE-X PREMIUM bedliner and first-rate Truck Gear by LINE-X accessories – including drop down steps, a low profile crossover toolbox and custom floor liners. Pfitzer’s team also completely fabricated the roof rack, grille, tailgate details and leather seats.

#Unbreakable #Style and the DieselSellerz, As Seen On the Discovery Channel’s Diesel Brothers

In the world of diesel vehicles, no one has more fun or builds bigger, badder trucks than Heavy D, Diesel Dave and their crew at DieselSellerz. Their mega builds and truck giveaways are the stuff of diesel legend – and the focus of the group’s hit show on the Discovery Channel. The hard-charging team relies on the power of LINE-X’s advanced protective coatings on their builds – trusting it to not only protect their massive trucks from extreme impact and the elements, but for game-changing style touches.

The DieselSellerz will be on hand in the LINE-X booth on Tuesday, November 1 from 2 p.m. to 4 p.m. to do one-on-one demonstrations of LINE-X’s extreme protective properties on everyday objects. In addition, the group will share their experiences with LINE-X taking their custom projects to new levels.

“It’s an incredibly exciting time for the LINE-X and Truck Gear by LINE-X brands, with the company’s evolution coming to life through an aura of unbreakable style,” said LINE-X President Dennis Weese. “The world is finally discovering what we’ve known for a long time. The combination of LINE-X’s extreme impact protection properties; the strong appeal of our products used for custom color-matched designs; our exceptional Truck Gear by LINE-X accessories; and the incredible SEMA builds that are armored with LINE-X for protection and aesthetic enhancement paint a vibrant picture of the lifestyle that the LINE-X brand symbolizes. We look forward to having our team and world-class build partners share that story at SEMA, while fans of the brand discover even more with the launch of the new www.LINEX.com.” 


2007 JK Crew – Bruiser Conversion: This Jeep was converted with truck-inspired elements and customized with a 3.9L Cummins ISB Turbo Diesel Engine. With full LINE-X Body Armour and a color-matched shade of green (OD Green), the build also features an extended JK frame, a custom fabricated hardtop, custom tube doors, a handmade bed with LINE-X PREMIUM bedliner and many more enhancements.

2016 Polaris General 1000 EPS: This manly side X side vehicle is armored with LINE-X ULTRA – complete with an eye-catching color design (color-matched). From a racing dual exhaust, enhanced suspension kit, big wheels, new light bar mounts, a custom front windshield to a chainsaw mount – this monster is ready to take on everything Mother Nature throws its way.


LINE-X has officially unveiled its brand new web presence at www.LINEX.com.

The completely redesigned site is a reflection of the brand and company’s evolution into a one-stop, truck/off-road customization solution. With a style-heavy, modern design; stunning imagery; an enhanced user experience for consumers and franchises alike; an improved international focus; a new store locator; rich content; a new manufacturing/industrial site; and the launch of the Truck Gear by LINE-X digital presence, the new website is a true expression of the LINE-X lifestyle.