LINE-X Portal
Sign In

4001 Yancey Rd, Suite C-200
Charlotte, NC 28217
Ph: 877-330-1331

Community Header

LINE-X to Debuts Custom RAM 3500 And More at Chicago Auto Show

Sema18 2018ram 03

LINE-X to Debuts Custom RAM 3500 And More at Chicago Auto Show

LINE-X heads to the “Windy City” for the 2019 Chicago Auto Show with a stunning 2018 Dodge Ram 3500 Cummins quad-cab custom built by the DieselSellerz from Discovery Channel’s hit-show ‘Diesel Brothers.’ ‘Heavy D’ and ‘Diesel Dave’ pulled out all the stops with this amazing truck build and for the first-time ever, the Ram 3500 will make its public debut in Chicago during the show’s media preview, Feb. 7 - 8, and for public days, Feb. 9 – 18. The truck, which was debuted at the SEMA Show in October 2018, honors LINE-X’s 25th anniversary celebrated last year as a global leader in powerful protective coatings, renowned spray-on bedliners and first-rate truck accessories.

LINE-X and DieselSellerz partnered with some of the hottest names in the industry to help represent its brand as a leader in polyurea coatings and truck accessories. The build features several premium products, most notably the LINE-X ULTRA exterior coating tinted in olive drab green with a UV topcoat. 

Featured companies on the build include:

"Our relationship with the DieselSellerz has really grown over the past few years and we’re honored to be able to show their incredible build at the Chicago Auto show. Heavy D and Diesel Dave remain very popular in the diesel community, and we are proud to be able to put their talents on display at the show,” said Dennis Weese, president of LINE-X. “In addition to the Diesel Brothers-built truck, we will also have on display an outfitted 2019 RAM 1500 truck courtesy of Great Lakes LINE-X that gives show attendees some great examples of the customization possible at LINE-X shops around the country."


In addition to the 2018 RAM built by the DieselSellerz, the LINE-X booth will also feature a customized 2019 RAM 1500 with top-quality aftermarket accessories and upgrades. This truck includes some of the most popular products sold through LINE-X franchisees and was built by local Chicago-area shop Great Lakes LINE-X.

2019 RAM build includes:

  • LINE-X PREMIUM bedliner
  • LINE-X Specialty Automotive Exterior Coating on Drop Steps, Fender Flares and Bumpers
  • Truck Gear by LINE-X Drop Steps
  • Truck Gear by LINE-X LXP Tonneau Cover
  • Bushwacker Pocket Style Fender Flares
  • Grid Wheels
  • Mickey Thompson Baja Boss Tires
  • Daystar Lift Kit
  • Rigid Light Bar
  • Addictive Desert Design Front and Rear Bumpers
  • Husky X-Act Contour Floor Liners
  • Sunteck Window Film
  • Sticker Dude Designs Vehicle Wrap
  • Gibson Stainless Steel Exhaust
  • TrailFX 9500lb Winch
  • WeatherTech Rain Guards

Owners and staff from local franchises including Great Lakes LINE-X, LINE-X of Bartlett, LINE-X of Kenosha and LINE-X of Northern Illinois will be on hand to discuss various types of LINE-X protective coatings and vehicle customization options available at LINE-X franchise locations.

Show goers that visit the LINE-X booth can sign up to receive special show discounts and enter to win exclusive LINE-X and Truck Gear by LINE-X products, like a Truck Gear Expedition Cooler, Jump Starter and Power Bank, and more. 

LINE-X will be located at booth SH8 in the South Hall of the McCormick Place convention center.

To learn about getting LINE-X automotive coatings and Truck Gear by LINE-X accessories for your truck, please contact your local LINE-X Franchisee.