LINE-X Portal
Sign In

4001 Yancey Rd, Suite C-200
Charlotte, NC 28217
Ph: 877-330-1331

Community Header


Jesse James Pic


LINE-X – a global leader in powerful protective coatings and first-rate truck accessories, kicks off the 2019 Specialty Equipment Marketing Association (SEMA) Show in Las Vegas by introducing two LINE-X-coated, off-road show stoppers – a Jesse James-designed and built Baja vintage race truck titled the “1957 Chevy Cameo” and a fully transformed Jeep Gladiator designed and built by Kenny Pfitzer of Zero to 60 Designs – both completely coated in LINE-X ULTRA with other LINE-X coatings incorporated throughout the builds. The “LINE-X Jeep Gladiator” also features many fabricated prototype Truck Gear by LINE-X accessories throughout the build which include bumpers, side steps, half doors and roof rack. 

“For this year’s show, we really wanted to celebrate LINE-X’s 26 years of support to the off-road community by featuring two unbelievable trucks built by two incredibly talented builders, Jesse James and Kenny Pfitzer,” said Dennis Weese, president of LINE-X. “The 1957 Chevy Cameo and LINE-X Jeep Gladiator show how our coatings provide top-quality protection from chips, scratches and abrasions when navigating thick wooded trails or a harsh desert Baja course. We are also very proud to unveil the latest product designs for the Truck Gear by LINE-X accessory lineup. These prototypes were built for the LINE-X Jeep Gladiator and mark the next step in the expansion of LINE-X products and services available across the country.” 

‘57 Chevy Cameo by Jesse James

With an affinity for off-road racing and the challenge of building a showstopping SEMA vehicle, Jesse James decided to build a Baja race truck with modern features, but retro style. After several in-depth discussions about LINE-X and what it does for race vehicles, he decided to build the 1957 Chevy Cameo, a vehicle conceived and built by Jesse and his team to not only show his passion for building race-winning off-road vehicles, but also create a platform to highlight LINE-X coatings. Featuring parts by several industry-leading partners, the 1957 Chevy Cameo has been designed for the most demanding Baja racing:

• LINE-X PREMIUM Full Exterior 
• Texas Speed and Performance LS7 Engine Package from 
• Showgun Cuts Exhaust Pie Cuts 
• King Shock Technology Inc. Shocks and Air Bumps 
• Holly Performance Products Engine Management System and Fittings
• Baja Designs Inc. Lighting 
• Baer Brakes Calipers and Rotors
• Toyo Tires
• Momo Seats and Harnesses
• Fluidyne High Performance Transmission and Oil Coolers
• U.S. Body Source Front End and Bedside Panels
• Raingear Wiper Systems Wiper Motor
• Radiator by Ron Davis Radiator
• 4X4 sPod Switch Panel
• Steel-It Coatings Chassis Paint
• XS Power Batteries
• LMC Truck Glass and Trim Parts
• Steele Racing Products A/C Unit
• Ticon Industries Exhaust Tubing
• Oberg Filters Transmission Filter
• Dynamic Motorsports Torque Converter
• Quick Latch Distribution Hood Latches
• Borla Muffler
• Mastercraft Safety Limit Straps and Tie Downs
• Shovel-Tec Shovel
• Go-Jak Setup by Zendex Tool Coroporation / Go-Jak
• Camburg Engineering Suspension Parts
• Radio equipment by PCI Radios
• Premier Street Rod Parts and Manufacturing Body Shell
• Fuel Safe Fuel Cell and Dry Break
• TCS Performance Axles
• Stony Automotive Engineering Transmission  

“This is one vehicle I’ve always wanted to build, a retro-Baja that mixes classic style with powerful desert racing performance. When talking to LINE-X about a SEMA build, I thought this would be the perfect way to highlight the strength of LINE-X coatings on a Baja race truck,” said Jesse James of West Coast Customs. “I know what it takes to finish a Baja race and LINE-X offers the strength and protection I can count on.”

LINE-X Jeep Gladiator by Kenny Pfitzer

Kenny Pfitzer of Zero to 60 Designs in Corona, Calif. is no stranger to designing and building iconic, award-winning rides so for the LINE-X Jeep Gladiator, he went above and beyond to transform the entire vehicle into a one-of-a-kind, off-road beast. Part of the build including the design of several Truck Gear by LINE-X prototype accessories for the Jeep Gladiator – including front and rear bumpers and a cargo roof rack. Several other industry partners also contributed parts to this iconic SEMA build:

  • Two-Color LINE-X ULTRA Exterior Coating – LINE-X Lime Green and Destroyer Grey
  • LINE-X PLATINUM Bedliner
  • Truck Gear by LINE-X Eclipse Hard Rolling Tonneau Cover
  • Truck Gear by LINE-X Prototype Front and Rear Bumpers coated in LINE-X
  • Truck Gear by LINE-X Prototype Jeep Gladiator Roof Rack
  • Truck Gear by LINE-X Prototype Jeep Gladiator Half Doors
  • Truck Gear by LINE-X Prototype Jeep Gladiator Step Bar with Integrated Rocker Panels & Side Plates
  • Zero to 60 Designs Composite Hood, Grill, Tailgate, Side Panels and Fender Flares
  • Zero to 60 Designs Custom Leather Interior with LINE-X Accents
  • JKS Manufacturing Gladiator JT Lift Kit and Suspension System
  • Fox 2.0 Performance Series Shocks & Fox ATS Steering Stabilizer
  • Rigid Off-Road LED Lighting System
  • WARN ZEON 10S Platinum Winch
  • Black Rhino Abrams 20 X 9.5 Hard Alloy Wheels with LINE-X ULTRA Coating on Beadlock Rings
  • MagnaFlow JT Jeep Gladiator Street Series Cat-Back Performance Exhaust
  • 37” Nexen Roadian MTX Extreme Off-Road Mud Terrain Tires

“The Jeep Gladiator has been one of my most rewarding builds because I was able to take a vehicle that has amazing style on its own and create a really unique vehicle that stands out in its design and appearance with a stunning LINE-X ULTRA exterior coating,” said Kenny Pfitzer of Zero to 60 Designs. “I am confident this vehicle will be well received at the show and is the perfect platform to highlight the new Truck Gear by LINE-X prototype designs.”