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Road To Sema Ram 2 Jpg


HUNTSVILLE, Ala., (Nov. 4, 2019) – LINE-X – a global leader in powerful protective coatings and first-rate truck accessories, kicked off the 2019 Specialty Equipment Marketing Association (SEMA) Show in Las Vegas by doing something a little different. As many companies scrambled to complete their vehicles to transport to Las Vegas, LINE-X made 2019 the year they would do a complete vehicle build dubbed the “Road to SEMA RAM” while making the drive to Las Vegas and documenting it on the brand’s Facebook page. Starting in Huntsville, Ala., headquarters for LINE-X and its aftermarket brand, Truck Gear by LINE-X, the company hit the road with a base 2020 Ram 1500 to begin the upfitting process of the truck. Hitting key LINE-X franchise locations along the way, the finished product rolled into Las Vegas Saturday, November 2nd. The vehicle tour was meant to highlight LINE-X’s aftermarket accessory brand, Truck Gear by LINE-X, in addition to showcasing some of the top aftermarket LINE-X locations in the country. The LINE-X franchise model has shifted from focusing on spray-on bedliners to becoming multifaceted aftermarket upgrade locations capable of several different vehicle upgrades.

“Our franchisees are some of the most innovative business owners in the country and as our business grows at LINE-X, we wanted to showcase all of what we do. SEMA is the one show that allows us to truly highlight the variety of services our franchisees can provide and coming up with a scenario in real time to showcase a build like this is something special,” said Dennis Weese, President, LINE-X. “I am extremely excited about the finished product because it shows the teamwork and capabilities of our world-class franchise network.”

Road to SEMA

Starting in Huntsville, AL, LINE-X’s Global Headquarters, the truck stopped at several LINE-X Franchise locations on the long road to Las Vegas. At each stop, the truck received an aftermarket upgrade. Some of those upgrades were current Truck Gear by LINE-X accessories, however, other products represented newly introduced Truck Gear by LINE-X products as well as other name-brand aftermarket upgrades available at LINE-X franchise locations. Once the Road to SEMA RAM rolled into the show, it was fully customized and a SEMA-worthy build showcasing the diverse products and services available at LINE-X locations across the country.

One of the most exciting Truck Gear products added to the RAM was the all-new Truck Gear by LINE-X Topper. As a new product to the Truck Gear lineup, it will be offered in three different models: TGLX-H, a premium topper featuring skirted sides, upgraded windows and other standard, high-end features, the TGLX-V, a standard topper designed to fit any budget, and the TGLX-C a customizable Workman’s Topper which offers storage compartments for easy access to tools and equipment on the jobsite. 

'Road to SEMA RAM' Franchise Locations and Upgrades:

 LINE-X of Lexington
Ceramic Window Tint by LINE-X Tint Solutions

LINE-X of Angola (Tri-State)
Trail F/X 3.5" lift kit
LINE-X of the Great Lakes
All-New Truck Gear by LINE-X Topper

LINE-X of Quincy
ValuGard Undercoating and Rust Proofing
K&N Performance Air Intake
MagnaFlow Cat-Back Exhaust System

LINE-X of Cheyenne
Trail F/X front and rear bumpers coated in LINE-X ULTRA
Trail F/X LED lighting
LINE-X rocker panel exterior spray
Truck Gear by LINE-X Drop Steps coated in LINE-X ULTRA

LINE-X of Albuquerque
Truck Gear by LINE-X Drop Step installation
Rooftop tent
High lift jack
20x9" GRID GD-12 off-road wheels
35" NEXEN Roadian MTX Xtreme Mud Terrain Tires
Crazy Beaver recovery shovel